What happened
In its half-year announcement for the 24 weeks to 13 June 2026, Howdens said sales of new product remain a significant contributor to performance. Excluding kitchens available only on a paint-to-order basis, it has introduced 23 new kitchens so far in 2026, ahead of peak autumn trading. The company said the programme focused on making more colours, styles and finishes available to more budgets, particularly at entry and mid-level price points.
Within established entry and mid-level families, Howdens said it introduced 14 new kitchens, most of which were in depots from the start of the year and all of which were in stock ahead of peak trading. At entry level it added five new colours, including Greenwich in Natural Walnut. At mid-level it introduced nine new kitchens for established families, including further colours for Frome, and launched Winterton as a new mid-level contemporary style.
Howdens also said the proportion of premium Classic Timber ranges sold paint-to-order continued to increase in the first half, and that for the second half it refreshed the paint-to-order palette and added further choice in Ilfracombe. It launched a Natural Walnut-effect cabinet from stock for the second half, describing it as available for all its kitchen families.
In appliances, Howdens said it had undertaken a major refresh of Lamona, including updated design and specification and lower prices on selected high-volume lines. That is a product-range statement about one own-label brand. It is not evidence that every kitchen price, depot quotation or competitor offer has moved in the same direction.
Why it matters for UK kitchen projects
Kitchen designs and quotations often develop over several months. A PDF, showroom printout or email from earlier in the year can still look familiar while the underlying door colour, cabinet construction, appliance model or price band has moved on.
Paint-to-order and in-stock routes can also change the practical lead time. A colour that previously required a paint-to-order path may now be available from stock in another family, or a popular paint-to-order colour may have been migrated into stock for selected ranges. Those distinctions matter when a fitter is booking delivery and installation.
Appliance refreshes create a second risk. Two ovens or dishwashers in the same named brand range can differ in dimensions, controls, energy labelling, accessories or installation requirements. A short description such as “Lamona integrated dishwasher” is not a substitute for the current model number on the order.
Selected Lamona price reductions likewise need a narrow reading. A lower price on some high-volume lines does not mean every line on an older quote has fallen, and it does not prove that UK kitchen prices generally are falling. Depot pricing and the customer quotation remain the documents to check.
What homeowners may need to revisit
Ask the depot or trade customer handling the order for a current itemised quotation that names the kitchen family, door style, finish, colour and cabinet construction.
Compare any earlier design against the current stock and paint-to-order offer for the same family. Record whether a colour is available from stock or only paint-to-order, and what that means for lead time.
List every appliance by full model number. If a Lamona product has been refreshed, confirm whether the quoted model is still current, what has changed in specification and whether the price on the quote still applies.
Do not assume that a selective price reduction on some Lamona lines automatically revises the whole kitchen quote. Ask which lines, if any, have been repriced and keep the revised quotation with a clear date.
Check the quote validity or revision date before treating an older figure as current. Where the fitter or homeowner is comparing alternatives at a similar budget level, save the competing specifications side by side rather than relying on memory of an earlier showroom visit.
Sources
Related Market Watch notes
More current kitchen market commentary that may help the same planning questions.